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Application of environmental protection products in household industry
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With the acceleration of the pace of contemporary life, people's level is getting higher and higher, and they pay more and more attention to health care, so they have a stronger awareness of environmental protection. The production of household cleaning products in terms of packaging and formula should be gradually improved, which makes manufacturers have to improve their products to adapt to this trend. At the same time, people's leisure time is less and less, so there is no time to take care of family cleaning, which leads to the downturn of family cleaning product market.
Investigation and analysis of various household cleaning products in China
1.1 kitchen cleaning and care products
Kitchen cleaning and care products mainly include tableware detergent and oil cleaning agent, which is also the largest product in China's household cleaning and care products except for fabric washing and care products.
1.1.1 dishwashing detergent
(1) Brand concentration
In recent years, due to the decline of profits, the requirements of tableware detergent for large-scale operation are higher and higher. At present, dishwashing detergent has shown a high degree of brand concentration. White cat is the leader, accounting for about 20% of the market share [1]: Libai and Diaopai both account for more than 10% of the market share, followed by Qiqiang, gaofuli, goldfish, rice, ChuanHua and Tianqi all account for more than 3% of the market share [2].
(2) Consumer demand
Product appearance. 83% of consumers chose colorless and transparent detergent [3]. Consumers think that colorless and transparent detergent is the most natural and will not cause danger to human body, which is in sharp contrast with the color detergent on the foreign market.
Product performance. In terms of product performance, although the various functions of detergents in the market are dazzling, the most attractive thing for consumers is herbal sterilization, accounting for 60% of consumers' choices. Non harmfulness became the second most popular efficacy among consumers, followed by natural plants, accounting for 57% and 50% respectively [4].
1.1.2 oil cleaning agent
With the gradual improvement of people's housing conditions, coupled with several well-known manufacturers take turns to carry out advertising activities, oil cleaning agent has developed rapidly in recent years.
(1) Brand situation
Although many detergent manufacturers are involved in the market competition of oil pollution detergent. This led to the rapid development of the whole category. But Mr. Weimeng, Zhengzhang oil gourd and white cat still dominate.
(2) Formulation
The traditional oil cleaning agent formula is mainly surfactant, supplemented by a small amount of solvent and alkaline additives. In addition, in order to reduce people's awareness of the harmfulness of the formula, many manufacturers have introduced the formula of natural ingredients such as sweet orange oil and put it on the market for cleaning oil agent, resulting in "orange storm".
1.2 room cleaning and care products
Room cleaning and care products at present mainly include glass cleaner, home polish, carpet cleaner, floor cleaner and other indoor products.
1.2.1 air fresheners
The annual sales volume of air fresheners has reached hundreds of millions of cans. But in recent years, with consumers' deep understanding of healthy air quality, products that rely on taste to cover up their odor gradually begin to shrink. At present, the development prospect is not optimistic, and some products relying on chemistry and biology to realize fresh air fundamentally begin to appear. In addition, the product form of air freshener has also changed greatly, mainly from aerosol cans to gel, spray, powder, liquid volatilizers and other forms of products.
1.2.2 glass cleaning agent
With the improvement of people's housing conditions, the production and sales of glass cleaning agents have increased steadily. Like many household hard surface cleaners, glass cleaners also attract many detergent manufacturers to join the market competition, leading to the steady development of the whole category. However, Mr. Wilmont, white cat, colichin and other brands still occupy the leading position. Due to the high requirement of residue, the basic formula is mainly composed of micro surfactant, a small amount of solvent and alkaline additive. In recent years, the development trend of antifogging, antifouling, hydrophilic and other functions is obvious.
2. Environmental protection development trend of household cleaning products
With the continuous upgrading of household cleaning products, they design different cleaning solutions according to the texture and pollution degree of different items. The following are the policy suggestions for the development of environmental protection in China's household cleaning products market:
2.1 strengthen publicity and improve the technical level of cleaning products
First of all, the government should strengthen the publicity of clean products and green development, encourage people to give priority to the use of clean products, and provide policy subsidies for the efficient use of clean products; Secondly, increase the financial support for cleaning products, guide the flow of funds and related personnel, and accelerate the progress of cleaning products technology.
2.2 improve energy efficiency and promote industry resource integration
Firstly, it is necessary to increase the investment in research and development of cleaning products, and the government should increase policy support to subsidize the research and development and utilization of cleaning products; Secondly, we should strengthen the exchange and communication of cleaning products technology between different regions in China, narrow the gap between eastern and western regions, and promote the coordinated development of various regions; Finally, it is necessary to strengthen the attention of local governments to the development of cleaning products, establish a unified coordination mechanism, plan the development of cleaning products in China as a whole, strengthen the implementation, and actively implement the relevant policies and measures for the coordinated development of cleaning products in various regions.
3 conclusion
In a word, it is necessary to innovate and publicize the development of environmental protection of household cleaning products. However, there is a big gap between China's household cleaning and environmental protection products and imported products. We need to put forward corresponding solutions to keep up with the pace of the times. Only in this way can China's household cleaning products develop better, so that in the near future, it will surpass imported products and become the mainstream of the times.
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